alright lets explore the logo process and treatments that lead to what is now the yellow year records music label logo. this project was commissioned by Prefuse himself and had a pretty tight deadline. thanks to my long time friend daphne for referring me as a solution in his ever search for a brand identity.
there was a second and third round on the focus of a few from the sheet. and ultimately all came down to the first logo at the top left. was a fun project for me. i hope it will go a long ways for them!