alright lets explore the logo process and treatments that lead to what is now the yellow year records music label logo. this project was commissioned by Prefuse himself and had a pretty tight deadline. thanks to my long time friend daphne for referring me as a solution in his ever search for a brand identity.
there was a second and third round on the focus of a few from the sheet. and ultimately all came down to the first logo at the top left. was a fun project for me. i hope it will go a long ways for them!
Heres a blast from the past. just got a new mac and illustrator. i wanted to trace and draw something. so naturally you teach yourself…
first time using illustrator pen tool and learning how to use curves. haha
peace to marie and trisha. and yes, i know theres the lame lens flare thing going on but dont judge me.